Our Name
Sustainable Spaces
Sustainable Spaces was the name of our company for 5 years. We liked this name a lot. So people naturally ask us why we changed our name to “Recurve”.
- The majority of consumers we surveyed didn’t know how to define sustainability. (Just for the record, here’s a link to the definition of “sustainable development” on Wikipedia)
- Many people had difficulty spelling “sustainable”
- Others had difficulty remembering that the second word in our name was “spaces”
- It was hard to trademark “Sustainable Spaces” since this might have been a description of the category
- And so on …
Recurve is shorter, easier to spell, and easier to remember. But what’s really important is to know that while the name has changed — our company and what we stand for has not. Today, Recurve is 70+ people strong and remains committed to fighting global warming one house at a time. We provide home energy audits and green energy remodeling to home owners who want to improve the comfort, energy efficiency, indoor air quality, or carbon footprint of their homes.
