Webinar: Revolutionizing Energy Efficiency Programs With Data-Driven Customer Targeting

December 8, 2023

In recent years, the United States has invested billions in smart meters. But are we fully harnessing this resource?

This webinar recording is now available for viewing. Matt Golden, CEO of Recurve, explains how utilities can leverage this wealth of new data to dramatically optimize the value and effectiveness of energy efficiency programs with data-driven customer targeting.

You'll learn:

  • How the power of data can create positive feedback loops for continuing improvement in efficiency
  • Why data-driven targeting is the single best way to identify customers who are most likely to both benefit from a program and provide value to the grid
  • How two different types of targeting (propensity to save and propensity to buy) can work together to improve outcomes
  • Why utilities need to move from traditional approaches to energy efficiency to an approach that captures the hourly total system benefit of reducing and shifting loads — and why targeting is basic "table stakes" for making that transition.

Finally, Matt puts all of this into context with case studies of how meter-based targeting can improve results with case studies from ComEd, the TECH Clean California electrification program, and Franklin Energy.

Watch a short clip on Reducing the Peak Through Targeting below.

Watch the full webinar here.

Want to learn more about how data-driven targeting can help you optimize your program? Get in touch.

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